Aug 31 2008 - Leech Marketing Labeled as “Creative” and “Guerilla”
Leech marketing has been an issue for event marketers forever. There’s a serious perception problem out there because posts like this that tout that “You, too, can get edge on the cheap” are completely oblivious to the long-term ramifications of their actions.
One way to counter this thinking is to offer sponsorships at all budget [...]