Leech marketing has been an issue for event marketers forever. There’s a serious perception problem out there because posts like this that tout that “You, too, can get edge on the cheap” are completely oblivious to the long-term ramifications of their actions.
One way to counter this thinking is to offer sponsorships at all budget [...]

This one caught me by surprise. Digital Life has been postponed. This show was an enormous undertaking and it makes sense that a general consumer event at Javits would have a tough time in a sluggish economy.
The show came out of the gate in a huge way a few years ago, but I’ll [...]

The tradeshow business can be a fantastic venture. When you get it right in an industry that really needs the event, you can make a lot of money and at the same time help move an industry forward by bringing all the parties together to talk. That’s the good part. The fun part. [...]