Did you know the first International Scent Marketing Conference was this week?
Now that’s niche!
Here’s some video clips from Ad Age.

Anime Expo is the largest convention in the USA for the Japanese animation industry. I happened across their website by accident when I read their convention started today (on July 3). Surely that must be a mistake I thought to myself.
But nope – their convention is July 3-6 over the holiday weekend. [...]