Everyone who has ever launched a trade show has been in the “chicken or the egg” conundrum. Sponsors like the idea of your show but don’t want to commit until they see who else is committing. But no one is willing to be the first to jump into the pool. I’ve seen [...]

I’ve attended a lot of keynotes at tradeshows and conferences and unfortunately, most are disappointing. It’s unfortunate because when someone has the spotlight for 45 minutes or an hour, the opportunity is often wasted on Powerpoint slides or they simply make it a long commercial for their company.
There are a handful of times I [...]

It’s pretty cool to see your name as an author on Amazon.com. The Podcast Academy The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast is now on pre-sale at Amazon.com.
I enjoy writing but it’s hard work. I now understand when authors say they have to force themselves to allocate time every day to [...]

Sponsorship levels have been around for as long as tradeshows and I think it’s time for a change. I went to a conference a few months ago that had two Silver Sponsors. Apparently they didn’t sell the Gold or Platinum levels but two companies bought Silver levels and so that’s what they had. [...]

After three years in Ontario, California we announced last week that we will be moving the Podcast and New Media Expo in 2008 to Las Vegas- king of tradeshow cities. I’ve been considering it for nearly two years but wanted to make sure the event had solidified itself as the leader in this new [...]