There’s been a lot of talk for two years about trying to find CPM (cost per thousand) rates for niche audio and video online. My opinion – don’t bother – CPM is broken for anything other than massive traffic, “everyone-in-the world-visits” sites like Yahoo! and Google. I’ve always said this, but never sat down [...]

You know you’ve done a great job of creating a loyal audience when fans of a television show have their own convention. It looks to be part NBC promotional stunt and part brilliant idea of Scranton, Pennsylvania to capitalize on a hugely popular show’s regional office “based” in their city.
Either way, it’s fascinating.