I’ve always talked about how not being from the tradeshow business helped me build my tradeshows because I was always looking at things without thinking of how they “should” be done. Some of my weird ideas about what would make tradeshows better have worked out surprisingly well. Others have resulted in me saying to myself, “Well, now I see why no one’s done it that way before…”

Granted, lots of people don’t really understand how tradeshows work (how many of you organizers out there have heard the question, “So what do you do the other 360 days of the year?”). But I’m always on the lookout for ideas from people who aren’t in the business because they always provide a fresh perspective. A blog post about the re-design of the standard conference badge is an interesting read for anyone who badges their attendees.