I’ve always talked about how not being from the tradeshow business helped me build my tradeshows because I was always looking at things without thinking of how they “should” be done. Some of my weird ideas about what would make tradeshows better have worked out surprisingly well. Others have resulted in me saying [...]

At 38, I think I’m getting old. Case in point – I get more annoyed these days by how people dress for business events. My uniform for tradeshows and conferences I attend or speak at is typically a suit but no tie. It’s professional but not too uptight. It also tends [...]

In the past week, I’ve probably lost two exhibitors because I wouldn’t make a speaking spot quid pro quo for taking a booth at the show. It’s a very difficult decision, especially for a small company like ours, because every penny in revenue counts. But my belief is that if we take the stand [...]

I just returned from the NAB show in Las Vegas. On the first day I decided to run my own little unscientific experiment to see how many of the exhibitors who scanned my badge would follow up with me. Most articles say only about 20% of the leads actually get contacted after a [...]