Got this email today from a prospect.
“I am sorry to inform you that we will not be exhibiting at the inaugural Portable Media Expo. I wish you and the show tremendous success. Good Luck!!!!”
I hate getting those emails – but it’s better than no reply at all. It gives me an opportunity [...]
The evening before the Expo opens we are hosting a casual reception for our exhibitors, speakers and the media. Getting the media is tough for smaller shows, however, our focus on podcasting may be exactly what is needed to attract the right press from around the country.
We’ll be calling, mailing and emailing of course [...]
Blogging is hard work and takes a serious commitment. As we draw closer to my launch, I find it harder and harder to post. But part of the problem is that I take about an hour to do one post – I think, write, re-write, spell-check, re-write again….
So as Rich Westerfield has pointed [...]
ConvExx has canceled the launch of their dive industry trade show, per Expo Magazine. It reminds me of when I canceled the nanotechnology event I tried to launch in 2004 – it was one of the toughest days ever in my tradeshow life. For all of the research we did – narrowing our choice [...]
I’ve written before about the angst of pricing booth space. I try to make it as scientific as possible based on budgets and break even scenarios, but in the end there is a great deal of art that goes into pricing exhibit space. Conference pricing works the same way. You take your [...]
I’m not sure if this is a newer phenomenon or if it is an age-old issue (one of the problems of being a relative rookie in the tradeshow business), but I seem to be getting quite a few companies wanting to participate in the show without having a booth. It’s not about spending less [...]
I’ve been reading quite a few articles lately talking about how all kinds of businesses are making their products into retail “experiences”. Tradeshows have always tried to make their events “experiences” but most do it by having the event in a resort or interesting location so that the hours outside of the show become [...]
