Sorry for the lack of posts here. Thought I’d combine some appointments in Europe with a family vacation. Instead I’ve been in Italian hospital for 3 days with an ill mother.
What a nightmare.
You never know how badly you rely on the Internet until it is unavailable for long periods of time. Needless [...]
The European arm of a very large tradeshow company here in the USA has called me several times in the last few weeks to chat. I’m not naming them at this point simply because I am not sure what to make of this right now. Although they identified themselves right away, the questions they [...]
The need for detailed 12 or 16 page, four-color, glossy brochures – or for any printed marketing literature at all – seems to be less and less these days. With email, RSS, blogs, podcasts and websites providing all the details, thankfully it is a line item on the tradeshow organizer budget that doesn’t have [...]
Expo Magazine has an article this month about inexpensive destinations for shows. My feelings on this seem to run a bit against the grain. I think if the content and networking is compelling, you could have your show in Small Town, USA and as long as it is relatively convenient to attend (near [...]
I’m ready to hire another sales person. Between myself and the sales person I already have, we simply cannot make the volume of calls we need to over the next few months.
Finding someone with direct booth sales experience is difficult. Even with thousands of tradeshows here in the USA, it’s a pretty niche [...]
A bit off-topic:
Now that we are into what feels like real summertime (for me July 4th always feels like the true start of summer instead of Memorial Day) I am getting more and more of the “Out of the Office” voicemails and emails. I had a few already this week that say something [...]
