Can someone please explain something to me? I’ve spoke to probably 1/2 a dozen PR firms in the past two weeks about booking speakers and soliciting exhibitors. Some are great and know their clients message cold.
Others left me scratching my head. They didn’t know the answer to even basic questions about who [...]
Michael Hough’s was on of the first websites I visited when I started my first show in 1999. His book, The Profitable Trade Show recommends (almost) never paying speakers at your events. Putting together a quality product when all you offer your speakers is great exposure to the right crowd is a ton [...]
Prospecting for sponsors and exhibitors at other trade shows is a sensitive subject to every trade show organizer. The most blatant sales people will actually walk around another tradeshow with exhibitor sales kits in their bag or briefcase. It’s the fastest way to get thrown out of a show and I never [...]
No posting this week since I’ve been at NAB2005 (National Association of Broadcasters) in Las Vegas this whole week.
More thoughts about this show later – it’s a monster event taking up every square foot. at the Las Vegas Convention Center.
When I was doing research into the area of portable media, my plan basically called for just 5-10% of the universe of exhibitors that have some relationship to the space to exhibit at the first event. This means, of course, that 90-95% of everyone my two sales people and I speak to will say, [...]
Most tradeshow organizers always have a “point of no return” day in mind at which point, the show is going to happen – profitably or not. That day was yesterday for Podcast & Portable Media Expo. Usually for me the day has been the day that the lease for the convention center space [...]
Tradeshow Startup is only a few weeks old and my business has already been affected. A speaker has reconsidered and is now speaking because of this post and another show producer and potential marketing partner has contacted me about exploring synergies and even co-location down the road. It’s absolutely amazing.
Sue Pelletier and [...]
Like a good entrepreneur, I’ve been trying to come up with a better way to describe what I do – since about 1999 – and I’m still not even close. For those of us who live and breathe tradeshows and conventions, you too have probably had a hard time explaining what you do at [...]
I’ve started calling around for space for the Podcast & Portable Media Expo for 2006 and 2007. I don’t know where the hell the Brookings report research came from, but I can tell you my experience over the past four days. Unless I want to have the show in Cleveland over Labor Day [...]
Evaluating barter deals is something I’ve always struggled with. As a launch event, I need to squeeze every penny possible from that exhibit hall while still providing fantastic, compelling value to the exhibitors and sponsors. I’ve had three or four calls in the past few days from companies that want to trade [...]
